1. People: Be a great place to work where people are inspired to be the best they can be.
2. Portfolio: Bring to the world a world portfolio of quality carwash and detailing brand that anticipates peoples desires and needs.
3. Partners: Nurture a winning network of customers to create an enduring value towards all.
4. Planet: Be a responsible citizen to make a difference by helping build and support sustainable communities.
5. Profit: Maximum long term return to shareholders, while being mindful of our overall responsibilities.
6. Productivity: Be a highly effective, lean fast- moving organization.